The red velvet cake is an iconic American pastry, originating in the early 20th century. Its name, “red velvet,” refers to its characteristic intense red color and ultra-moist, fine, velvety texture. Popularized in the 1940s through a food-coloring advertising campaign, then rediscovered in the 2000s through American TV series and social media, it is now one of the most sought-after cakes in the world.
The secrets to a successful red velvet: buttermilk for a tender crumb, unsweetened Valrhona cocoa for depth, gel or oil-based red food coloring for intensity without thinning the batter, and cream cheese frosting for its characteristic creaminess.
- Preparation
- 30 minutes
- Baking
- 30 minutes
- Servings
- 12
The coloring used in this recipe
Colour Mill Red Oil-Based Food Coloring — intense red, stable up to 180°C, ideal for layer cakes. Available in 20ml or 100ml.
Colour Mill Red → PatisslandProGel Red Gel Food Coloring 25g — universal water- and oil-based alternative, toothpick dosage, 30–50 preparations.
ProGel Red → PatisslandWant to take things further? Recipes, techniques, and tips: our comprehensive PDF guides are available for free download.
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